REPORT: NFL Opening Weekend Saw a Decrease of Approximately 10 Minutes of Ads Per Game

 We did in fact see a notable decrease during week one, anywhere between five and 15 minutes fewer commercials in most games

Touchdown – commercial – extra point – commercial – kickoff – commercial.

Last year, we ran the numbers and on average, each NFL game had around 55-65 minutes of commercials. This wasn’t an increase from previous years, but the perception was that there were far more ads, a problem for the NFL. We reported that the reasons for this perception are likely twofold:

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