It has been one of the most common complaints among NFL viewers for the past several seasons: There are too many commercial breaks.
But despite analysis showing that over the past few years, the number of commercials per game has stayed fairly flat, the perception has become that the number of ads has gone up. Our hunch leads us to believe that the way people are consuming content has changed drastically over the past five years, turning this into more of a perception issue. When it’s possible to watch our favorite shows on Netflix ad-free, to tune into an NFL game on a normal television broadcast makes it seem like it’s nothing but commercials these days.
