REPORT: NFL Opening Weekend Saw a Decrease of Approximately 10 Minutes of Ads Per Game

 We did in fact see a notable decrease during week one, anywhere between five and 15 minutes fewer commercials in most games

Touchdown – commercial – extra point – commercial – kickoff – commercial.

Last year, we ran the numbers and on average, each NFL game had around 55-65 minutes of commercials. This wasn’t an increase from previous years, but the perception was that there were far more ads, a problem for the NFL. We reported that the reasons for this perception are likely twofold:

  • Now that people use services like Netflix for entertainment, commercials are less tolerable during normal television broadcasts.
  • There wasn’t much variety, with a few commercials dominating airtime during NFL games.

There had been talk throughout the off-season that the NFL was planning on decreasing the number of ads per game, so we wanted to see if this was actually true during the opening weekend games.

Recording the time that ads ran during each game this last weekend, we did in fact see a notable decrease during week one, anywhere between five and 15 minutes fewer commercials in most games, enough of a decrease for us to believe this was intentional and not just coincidence.

Overall the average fell to just about 50 minutes of advertising slots, with some games having between 45 and 47 minutes of commercials. The Raiders-Titans game saw approximately 44 minutes of ads, the lowest of the weekend, likely due to several long drives eating up large percentages of the game’s clock.

The most commercials of any broadcast was Sunday Night Football’s Giants-Cowboys game, which saw approximately 55 minutes of commercials, still on the lower end of last year’s numbers. The Sunday Night games also tend to fetch the largest advertising budgets, with the week’s best ratings, so it does make sense that NBC would capitalize on this. What we’re curious about is with decreases on other networks, if NBC will follow, or if due to the ratings of SNF remaining strong, they won’t be forced to react.

We will continue monitoring this trend throughout the season, and report again if we see any spikes, and also at the end of the season when we have a full picture of the 2017-18 season. But for now, this trend is promising.

It is worth revisiting the graph from last year’s report, showing a strong perception that advertising during 2016-17 NFL games had increased, which the data showed was not actually true.

Here are the top 5 things fans complained about during the 2016-17 season

With the 2017-18 NFL season only a few weeks away, we wanted to look back at 2016-17 one more time and review some numbers on what was driving fans crazy last year.

We took a survey of 1,084 NFL fans, and mixed responses with social media trends by using tracking tools for sports-related commentary around the web, looking for trending complaints. It was pretty obvious there were two last year that drew most of the internet’s concern, but some others of course emerged as well.

Read more

REPORT: Those Who Play Fantasy Football Watch 4.5 More Hours of NFL Games a Week Than the Average Fan

Fantasy football leads to 2x more regular viewing of NFL games

  • NFL fans who play fantasy football watch 4.5 more hours of football per week on average (8.7 total hours of watching NFL games a week)
  • 16% of NFL fans regularly play fantasy football
  • 78% of people who start playing fantasy football state that their NFL viewership increases

There are a lot NFL fans – TV ratings suggest that over 60% of Americans tune-in on occasion throughout the season to watch games, the largest percentage for any sport in the US. But then there are NFL fanatics, who watch pre-game coverage, flip between RedZone and their favorite team’s game, keeping one eye on their fantasy football app, and then immediately turning to social media to discuss and review highlights throughout the day.

Read more

REPORT: 66% of NFL Fans Support Homosexual Players Coming Out, an 11% Increase in Two Years

NFL fan positive sentiment towards openly gay players increasing:

  • We polled 1,501 NFL fans and found that 65.8% now support openly gay players.
  • This is an 11% increase from our 2015 poll that found 54.5% of fans supported openly gay players
  • 72% of the US population thinks being homosexual is morally acceptable (source), a 7% increase over the same time frame (65% in 2015).
  • Our poll found that younger fans (18-34) are more supportive (80.8% support) than older fans (55+) (51% support). Read more

REPORT: 2017 NFL offseason Fan Optimism Scores

With the NFL draft behind us we thought it would be an appropriate time to run a Fan Optimism Score™ survey to determine what teams’ fans are most excited about the upcoming season, and what fans are already on their proverbial fourth drink before the season has even seen its first kickoff.

Read more

Report: The Total Value of Every Sports Team in Each State

We wanted to see what states had the most valuable sports teams, so we pulled data on individual team values for the NFL, NBA, MLB, NHL and MLS and added them together in each state. You can see the full value of each state’s sport teams in the map and graph below:

Read more

REPORT: Comparing Guaranteed Contracts of the MLB, NBA and NFL

A million here, a million there.

Professional sports contracts can seem massive, no matter the league, but we wanted to see what sport often ends up paying out the most in their top deals, especially relative to total league revenue. While the NFL has been a dominant force in US sports for the past decade for total league revenue, it was interesting to see how low their top 10 guaranteed contracts are compared to the NBA and MLB.

Read more

REPORT: Swing and a Miss – Average Strikeouts Per Game By Each MLB Team

For some teams, it’s part of the strategy, take a lot of swings, don’t worry too much about striking out, the resulting hits will balance everything out. Others, they just don’t have the power to really take successful cracks at the ball.

We wanted to see what teams average the most strikeouts on offense per game, so we pulled data on the past five seasons (2012-2016) to determine who ended up walking back to the dugout empty-handed the most. Below you will find a breakdown of average strikeouts per team over the last five seasons, and a chart below that shows the five year average of every team as well.

Read more

REPORT: NFL Concussions Per Team Over the Past Five Seasons

Among the several issues the NFL has faced in the press over the past few years, none have been as impactful as concussion data.

We wanted to see which NFL teams had the most concussions during games and which teams had the least. Using data from NFL injury reports as well as cross-referencing with third party NFL data providers, we broke down each team’s total reported in-game concussion count below.

Read more